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EXECUTIVE SUMMARY
This report was prepared for Aspen Institute's Global Interdependence Initiative (GII). It provides insights from six bold advocacy campaigns that have greatly enhanced the United States' contribution to global poverty reduction and health promotion.
Four of these six campaigns were successful policy advocacy efforts that led to:
The passage of the Jubilee Debt Relief Bill of 2000
The creation of the President's Emergency Plan for AIDS Relief (PEPFAR) in 2003
The passage of the African Growth and Opportunity Act of 2004 (AGOA-III)
The creation of the Millennium Challenge Account in 2004
The other two campaigns were studied for the learning they offer in specific areas. They are:
The ongoing campaign to promote the Framework Convention on Tobacco Control (FCTC), the world's first legally binding international public health treaty aimed at reducing global tobacco consumption.
The Better Safer World Campaign, a pilot public awareness and education campaign conducted in November 2003 in Des Moines, Iowa.
We studied campaign documents and reports and interviewed 22 advocates and observers who were closely associated with them to uncover the inner workings of these efforts, identify the shared attributes of these campaigns and abstract some general lessons from those commonalities. This report presents the results of our analysis. It is intended to provide guidance, not prescriptions. None of the factors discussed in the report can be regarded as necessary for success; indeed, one of the main themes in the data is that there is a range of possible solutions to most of advocacy's vexing challenges.
