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Top 20 Recommendations
Section Contents
Top 20 Recommendations
Top 20 Recommendations - Summary
Set Up Arguments With Big Ideas and Context, Then Give Specifics.
Help the Public Understand What Can Be Done (By Whom) to Make a Difference.
Keep It Simple.
Talk So You Will Be Heard.
Keep Your Cool -- And Stick To Your Big Ideas -- When Faced with Hostile Questions Or Criticisms.
Keep Questioning Communications Choices.
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