MESSAGING GUIDANCE
The American public has shown itself to be quite willing to use force to defend what it
perceives as core American interests and values, and at least a large segment reacts
suspiciously to communicators who don't seem to share that seriousness of purpose.
The public filters discussion of the use of force through the prism of its very high regard
for the
U.S. military. The U.S. military is extraordinarily popular and one of the
nation's most respected institutions. One important reason may be that, of all our
national security structures, the military is the one that most looks like middle- and
working-class America. So when you stake out positions on security policy, make sure to
signal your high regard for the troops themselves.
At the same time, most Americans also understand the paramount importance of having
norms constraining the use of force and tell pollsters that they are quite reluctant to use
military force without UN approval. Discussions of the use of force, then, can most
usefully be framed as a question of
thinking through the consequences of using military
force and
expanding our options for dealing with crises and threats as part of a global
team of allied nations, rather than alone.
The notion of expanding options, not reducing them, is also key to the delicate issue of
resources. Calls for cuts in defense can put listeners into a mindset of insecurity, because
most citizens take it for granted that any spending on defense will make America more
secure. Moreover, critics can easily distort your arguments. Try framing your
recommendations in terms of
smart choices and the distribution of resources within the
defense budget; in terms of
how we can more effectively organize our military to
address threats; in terms of the
distribution of new spending (e.g., how many dollars out
of $100 in new money we should spend for each important piece of a
comprehensive
approach to the problem of terrorism).
We always have the right to act in our own defense.
Every American
president -- like the leaders of every country -- quietly reserves the right to use military force
in response to an attack or the threat of one. It only makes sense that, as the UN Charter
says, we have the right to defend ourselves when under extreme threat.
- The threat posed by terrorists with a global reach [see What to Do about Terrorism, pages
78-79] means that it is vital for us to be able to go after individuals or groups that
threaten us. But the fact that terrorists are global has made it even more important that
our response be global and that it have the support of others -- thus taking away support
from terrorists.
Leaders who see the world as it really is understand that we
are more effective when we use force in collaboration with others,
not alone.
There is no question about it -- we are the world's preeminent military
power. But we're better off when our military doesn't have to carry the whole burden of a
conflict like those in Afghanistan or Iraq alone. Senior military officers say that our forces
are overstretched and could use help. They also say that the more nonmilitary options
available, the easier their job is.
- The more the U.S. points publicly to its military intentions, the more we encourage
countries already locked in confrontation -- like India and Pakistan, or China and
Taiwan -- to say that they, too, may plan to use military force without provocation.
- We also discourage others from thinking that there is any point in trying to work with
us, if we will eventually go off without them. In situations as different as Haiti, the
Balkans, and Afghanistan, U.S. determination that military force would be used if
necessary and that other countries would be involved as much as possible has produced
situations where the U.S. has not carried the whole burden alone.
A go-it-alone approach has real costs, and far-reaching and unforesee-able
consequences.
In the most extreme circumstances,we may not
have time to seek support from others. But announcing in advance that we will use force
whenever and wherever we choose -- without regard to what others think or the rules we ask
others to follow -- may hurt us more than it hurts those seeking to harm us.
- The threat of U.S. preemption already encourages countries like Iran and North Korea
to seek nuclear weapons that would make the U.S. afraid to attack.
- Preemption assumes that you have perfect intelligence on who might threaten you, and where
and how -- and intelligence professionals will tell you that things are rarely so cut-and-dried.
- Preemption has not stopped attacks by terrorists, who have very little to lose and who
operate in diffuse networks that are hard to attack. We have been most effective against
terrorists when working with other countries to strike at entire networks, not just a
single camp or training site.
We can do much more to focus on smart policies of prevention.
Sometimes, force will be the best or only way to respond to a threat or crisis. But a smart
policy will put most effort into widening our options, which includes developing policies
that will eliminate threats before they require a military response and making sure that we
don't have to act alone.
- For example, we can use military and diplomatic tools together to prevent dangerous
weapons from ever being built, and see that they are dismantled, instead of having to
respond militarily when they are aimed at us. We can help negotiate settlements to local
conflicts -- as we did in Macedonia or in Burundi -- before they are such a security
threat or humanitarian catastrophe that we have no choice but to send troops.
- Focusing on prevention doesn't close off the option of using force when we need to; but
it should make it less likely that situations get out of control in the first place, requiring
us to put our troops at risk. In foreign affairs, as in life, an ounce of prevention is worth
a pound of cure.