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Getting Started Top 20 Recommendations America's Role in the World International Cooperation Terrorism, Weapons, Force Poverty, Development, Trade Energy, Global Warming Engaging Citizens

Where the Public Is Coming From

 

Key Background for First-Time Users

Core Concepts and Terms

Effective Communications Requires Understanding

Research Can Help Communicators Understand Why People Think As They Do

When Diverse Messengers Use Common Themes and Ideas, The Message Is More Resonant

Where the Public Is Coming From

US Role in the World

Terrorism

Proliferation of WMD

Dealing With North Korea

Foreign Aid

Globalization and Trade

Global Warming

Where the Public Is Coming From
How does the U.S. public currently see the world and America's role in it? There's no simple answer. The polling data -- and interpretations of the data -- often seem contradictory. The following "interview" with a virtual John/Jane Q. Public is designed to shed some light on this subject by bringing to life a composite of majority or median public positions, based on responses to scores of recent polls and surveys. An annotated version of this interview that includes the actual poll questions and responses can be found at www.usintheworld.org.

 

Scattered throughout the interview are excerpts from some of the most thoughtful and thought-provoking research on public attitudes toward U.S. foreign policy. These excerpts focus on "where the public is coming from" --not on the results of message testing or on the communications implications of opinion research findings. Messaging recommendations from the experts quoted here, and others, were synthesized as part of the U.S. in the World process and are reflected throughout the guide.

 

THE VOICE OF THE PUBLIC | By Steven Kull
Director of the Program on International Policy Attitudes
(Some passages of this mock interview appeared previously in the September/October 2001 and May/June 2004 issues of Foreign Policy.)