How does the U.S. public currently see the world and America's role in it? There's no simple answer. The
polling data -- and interpretations of the data -- often seem contradictory. The following "interview" with
a virtual John/Jane Q. Public is designed to shed some light on this subject by bringing to life a composite
of majority or median public positions, based on responses to scores of recent polls and surveys. An
annotated version of this interview that includes the actual poll questions and responses can be found at
www.usintheworld.org.
Scattered throughout the interview are excerpts from some of the most thoughtful and thought-provoking
research on public attitudes toward U.S. foreign policy. These excerpts focus on "where the public is
coming from" --not on the results of message testing or on the communications implications of opinion
research findings. Messaging recommendations from the experts quoted here, and others, were synthesized
as part of the U.S. in the World process and are reflected throughout the guide.
THE VOICE OF THE PUBLIC | By Steven Kull
Director of the Program on International Policy Attitudes
(Some passages of this mock interview appeared previously in the September/October
2001 and May/June 2004 issues of Foreign Policy.)