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Getting Started Top 20 Recommendations America's Role in the World International Cooperation Terrorism, Weapons, Force Poverty, Development, Trade Energy, Global Warming Engaging Citizens

Where the Public Is Coming From

Global Warming

Key Background for First-Time Users

Core Concepts and Terms

Effective Communications Requires Understanding

Research Can Help Communicators Understand Why People Think As They Do

When Diverse Messengers Use Common Themes and Ideas, The Message Is More Resonant

Where the Public Is Coming From

US Role in the World

Terrorism

Proliferation of WMD

Dealing With North Korea

Foreign Aid

Globalization and Trade

Global Warming

Where the Public Is Coming From: Global Warming
Q: So let's talk about global warming. Do you think global warming is something real?
A: Oh yeah. It used to seem like scientists were arguing about it, but now it seems like they have come to the consensus that it's real.

Q: And do you think it is caused more by human activities or by natural causes?
A: Oh, I think we humans are making the problem.

Q: So do you think that the effects of global warming are starting to be felt now?
A: Some. Though I don't think the effects will be really serious during my lifetime.

Q: Do you worry about it a lot?
A: A fair amount. It's not the most important environmental problem. I'm more concerned about pollution. But it's important.

Q: Are you willing to take steps to curb global warming even if it might have some negative impact on the economy?
A: Some. But I think we can have a strong economy and address environmental issues too. It's not an either/or. I don't think the problem is so pressing that we have to take steps that would be really drastic.

Q: So do you support the U.S. participating in the Kyoto Treaty?
A: Yes. Aren't we?

Q: Well, actually not. The Bush administration is opposed to it.
A: Really? Hmm. That doesn't sound good to me. But maybe I don't know enough to judge.

Q: As you may know, there is a major controversy about whether the developing countries should be required to cut their emissions that contribute to global warming. Some people say on a per-person basis, less-developed countries produce far less greenhouse gases, and so they should not be required to limit their emissions until they develop their economies more, while others argue that the less-developed countries produce a substantial and growing amount of greenhouse gases and should be required to limit their emissions. What do you think?
A: I think they should be required to limit them some, but I don't know if we can really ask them to actually reduce them the way that the developed countries need to.

Q: So, what if we cannot get developing countries -- or any other country, for that matter -- to limit their emissions? Should the U.S. still try to reduce its emissions?
A: We should go ahead even if the others do not follow.

Q: If the less-developed countries are willing to limit their emissions, do you think the developed countries should provide the technology and training necessary to help them?
A: Definitely. You see, now that's a kind of foreign aid I really like.

Q: Just one last question. Do you think that, as compared to the average American, you are more or less supportive of taking steps to reduce global warming?
A: Oh, definitely more supportive. I can see why politicians have so much trouble taking the necessary steps to deal with the problem. If everybody was like me, it would be quite different.