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The science isn't conclusive on global warming. You use scare tactics. Basic Advice: Focus on what we do know, and show that it's enough to act on. Emphasize farsightedness, doing
what's right and smart. "...Let's start with what we do know. We know that the planet is warming, and we know
that burning oil and other fossil fuels contributes to global warming by creating a heattrapping
blanket of carbon dioxide around the earth. We know that the rise in average
global temperatures has already caused dangerous and costly climate disruptions around
the world -- heat waves, extreme cold, heavy precipitation -- and that more disruptions are
likely in the future. And we know that if we act soon to reduce the use of fuels that emit
carbon dioxide when they're burned -- like oil, gas, and coal -- we can greatly reduce the
effects of global warming. What more do we need to know before we act?" "...Most of our actions are based on the probability of an outcome, not absolute certainty.
If nine doctors tell you that you'll live longer if you take a certain medicine and one
doctor disagrees, the wise course is to take your medicine....We still have a lot to learn
about who cancer strikes and why. But we don't wait to take the steps that are available to
prevent and combat it..." "...We only have one Earth, and one atmosphere. If we "wait and see" on global warming,
it's like conducting an enormous experiment, with potentially dangerous and
irreversible consequences -- especially for our children and grandchildren. Why would
we want to do that, when we know what steps we can take to cut our risks?" "...With long-term challenges like global warming, "an ounce of prevention is worth a
pound a cure." The longer we delay, the harder this problem is going to be to solve -- for
us, and for future generations. ... Getting started today is like taking out insurance -- a
smart and responsible thing to do..." "...Don't be fooled by attempts to use the call for "more science" as an excuse for inaction,
or as a cover for pursuing policies and practices that the majority of scientists already oppose.
We can't afford to let narrow, short-term interests undermine the robust consensus that has
developed in the scientific community on the long-term danger of climate change..." "...The Pentagon is treating global warming as a reality. So do major international insurance
companies and some farsighted energy companies. These public- and private-sector
leaders aren't known for being pushovers -- they're hard-headed risk analysts, and the
science is conclusive enough for them..." "...Movies like The Day After Tomorrow are fiction; climate change is real. Think of the movie
as a wake-up call that shows us we're being much too casual about the consequences of
tampering with Earth's atmosphere. You don't have to subscribe to the movie's worstcase
scenario to see that we should be doing more, and faster, to shift to a clean
energy. We know what to do. What are we waiting for?"
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