Why are national conventions, Republican and Democrat alike, so bad? Why, despite the fact that there are smart, inspiring political figures on both sides, do these talented people sound so uninspiring, so platitudinous, so pandering when they enter convention mode? It has something to do with the self-selected, fiercely partisan audience, for sure; it's nigh impossible to suppress the basic human desire to please a crowd that's hanging on the speaker's words.
But, to my mind, there's something more fundamentally caricatured about these speeches. It's like the speakers are disconnected from their own identities, morphing instead into a mouthpiece for the Borg-like (see picture above) hive-mind of the party. Suddenly, any trace of irony (say, railing against how "Washington is broken" when your party has been running it for eight years; or faulting the president for the decline of American competitiveness in entire industries) goes out the window.
I had a hard time putting my finger on what exactly creates this weird dynamic until I read David McGrath's piece, "In the Words of My Speechwriter..." in the Washington Post yesterday. McGrath is an English professor who argues that political speech writing is more or less a habit of rampant plagiarism. Informed consent (from the writer), audience knowledge (about the presence of speech writers) and academic scholarship explanations don't make the practice any less strange, argues McGrath (who wrote other people's term papers for pay until the company he worked for, Termpapers Inc., was shut down by the U.S. Marshal Service in 1972).
McGrath details some of the ways the odd practice of anonymous and uncredited speech writing skews our view of where candidates stand and how to evaluate the ideas that truly matter to them--thus gleaning important information about how they would actually govern. Is it not strange that America "met" Sarah Palin and sized her up on the basis of a speech that had been written weeks prior for a presumably older male nominee? (For the record, this has nothing to do with party, the Democrats would have done the same had they found themselves with a surprise nominee.) Palin refitted the speech for hockey mom delivery, of course, but we have no idea which parts are really hers.
Which brings us to another problem that was immediately apparent when John McCain gave what I heard as a shockingly frank, true-to-himself speech last night--a speech that did not strike the predicable, pandering, partisan notes we are used to hearing from convention speakers. The very fact that he clearly, commendably denied the temptation to let an army of generic Republican speechwriters put words in his mouth gave the convention a discordant feeling. A New York Times editorial sums up the confusing effect that honesty, amid a lot of chatter, creates:
In the end, we couldn't explain the huge difference between the John McCain of Thursday night and the one who ran such an angry and derisive campaign and convention -- other than to conclude that he has decided he can have it both ways. He can talk loftily of bipartisanship and allow his team to savage his opponent.
What makes that so vexing -- and so cynical -- is that this is precisely how Mr. Bush destroyed Mr. McCain's candidacy in the 2000 primaries, with the help of the Karl Rovian team that now runs Mr. McCain's campaign.
There could not have been a starker contrast between Mr. McCain's night on the stage and the earlier days of the convention, a carnival of partisan rancor. It was not a forum for explaining policies or defining ideals, certainly none ever associated with Mr. McCain.
To be fair, I felt much of this same dynamic watching the Democratic convention. Everything--and I mean everything--was the Republicans' deliberate, scheming fault. Then Barack Obama came in with a breath of fresh, civil air.
The bottom line: It would be near impossible to police fair credit for political speech writing (thought there may be ways to effect some accountability). But the candidates who rely less on speechwriters and encourage their supporters and boosters to do the same will come out smelling a lot less fishy.