First take-aways from the Skoll Forum on Social Entrepreneurship
I've been privileged to attend this year's Skoll Forum at the Said Business School in Oxford (and a privilege it is: Jimmy Carter last night and Al Gore today is no small feat for any conference), which just wrapped up a few hours ago. In the immortal words of Inigo Montoya of The Princess Bride: "Let me explain. There is too much. Let me sum up."
The theme for this forum was "culture, context and social change." The obvious points about lasting change arising from local entrepreneurs who respond organically to local demand (rather than a policy brief or the whims of donors) and are in many cases subject to constant correction from market forces were discussed. But I found the most interesting cultural gap at the conference to be the one so clearly manifest between the Activists and the Pragmatists.
Many speakers I heard on the Activist side of the spectrum have done remarkable, innovative things (Jody Williams, Nobel Laureate for her campaign to ban landmines; Paul Farmer, Partners in Health), but they expressed some doubt about what exactly it means to be a "social entrepreneur." The Activists emphasized hope and optimism about the prospect of tackling old problems in new ways as the key component of social entrepreneurship. The Pragmatists tend to emphasize that social entrepreneurs offer more than hope and an inspiring call to action: they offer sustainable business plans that carry the prospect of lasting transformation in the sectors in which such entrepreneurs operate.
There is tension and uncertainty about which aspects of the market should be included in this new world of social entrepreneurship. After all, this conference exists to drive social change; forays into the business world can quickly lead to mission drift.
Anthony Bugg-Levine of the Rockefeller Foundation made a good point toward reconciling these two. We should be very careful with the idea of social investment, he said. Foundations are fond of using the word "investment" to describe the grants they make. But the business of social change is inherently different from the business of business (and investment). The terminology is confusing and it often leads foundations to impose unnecessary measurement requirements on their grantees, in the name of investment, that really have very little to do with the core justification that the foundation has for making the grant. If those metrics do not drive the leadership at the foundation, it would be better to call a spade a spade and be honest that what philanthropists desire is powerful stories of change, not "return on investment." There will always be an emotional and moral component to philanthropy and social work.
Marguerite Baker, blogging on the session exploring evaluation of impact (which you can watch by clicking through the same link), notes that, "It's an interesting juxtaposition to consider --- on the one hand is a social investment bank that believes in market-based solutions to social challenges (and measures accordingly), while on the other hand is a social worker trying to account for market failure by installing toilets in rural Indian homes. So how do we decide what to measure?"
As I chew on the many sessions, focus groups and consultancy clinics (would that every nonprofit got the chance to pitch their ideas to a panel of venture capitalists, professors and experienced managers who probe, question and re-formulate their ideas in front of a live audience of peers! Quite something to watch), I'm sure more thoughts will bubble up. Like Lord Anthony Giddens' incisive outline of the three core problems that entrepreneurs can innovate around to do something worthwhile on climate change at last. Or the online library of case studies (successes, failures and best practice resources) that Kim Alter is building for social entrepreneurs.
These and many other topics deserve their own discussions. You can and should read about them on Social Edge, where MBAs from various business schools have been blogging the many sessions. I also recommend the video of President Carter's speech of last night.


Jonathan Greenblatt started off pitching a very unusual idea to investors. He proposed a bottled water company that would, as part of its core business model, donate half of its profits and focus all of its marketing on the need for clean water in the developing world. This strategy would itself drive sales and help it to beat out luxury brands like Fiji and Evian, which rely on water from exotic locales (shipped thousands of miles) to burnish their brands.
I found Benjamin Skinner's story in Foreign Policy, "
Carol Pineau is at it again: recasting Africa and Africans as ambitious innovators with a vision for the future. Pineau is a veteran journalist on the Africa beat, but over the last several years she's taken a turn toward documentary filmmaking. Several years ago she filmed "
I love Pineau's second incarnation of the project, a film called
Kenya Stories is a good example of how static "awareness raising" advocacy can be much more (and much more interesting) by focusing on solutions and enlisting everyone involved as an active participant.
From