Katya Andresen of Robin Hood Marketing fame found from the Ogilvy PR folks an interesting rundown of ways to court bloggers for marketing pitches.

In a previous incarnation, I blogged on politics with some regularity and enjoyed a brief period in the sun, when attention from other bloggers drove our site to the top of one of the many dissonant lists of blogger achievement. It was during this short period of time that me and my co-editor were asked to review two books by the PR firm of a publishing house. One was Jon Lee Anderson's wonderful "Enemy at the Gates" about the fall of Baghdad. The other was Sebastian Mallaby's book about Jim Wolfenson, "The World's Banker." The PR person sounded young and enthusiastic and really wanted us to review the books, but the truth is the selections were a bad match. Neither book was directly related to the general civil liberties/righteous screed theme of our blog, and Mallaby's book was something of a drag, considering my opinion of the World Bank at the time (evil, soul-crushing enemy of the people) and even now (gigantic, blinkered, ineffective, bloated fount of doublespeak and inaction).

These seven tips are good advice for PR people and anyone working with bloggers to highlight their issues. I'm looking for another item I found about how to start and run a blog that is a handy companion for these tips. I'll post them when I track them down.